Mese dello Scorpione – The “Month of Scorpio” according to Abarth

Sunday, October 26th, 2008

Abarth Italy is celebrating the “Month of Scorpio” during which the company will offer a calendar of events dedicated to Carlo Abarth, the legendary founder born a century ago under this astrological sign (15 November 1908).

The celebration runs from 23rd October to 22nd November, and will involve the Italian Abarth dealer network of 49 outlets.

The event will allow the public to test-drive the Abarth range, discover the history behind the brand, and admire the collection of clothing and accessories.

There’ll be a chance to drive the Grande Punto Abarth with both the popular “Assetto” and “esseesse” kits fitted – to date, more than 600 kits have been sold already.

Grande Punto Abarth esseesse

Grande Punto Abarth esseesse

Other events will follow in the next few weeks. For example, an exhibition will be held in Turin titled “from 0 to 100” that illustrates the life of Carlo Abarth and his legendary adventures through cars, objects and photographs.  The exhibition takes place at Torino Esposizioni, Turin, and opens on 16th November.

There will also be a special event on the weekend of 15th – 16th November devoted to the brand new “esseesse” kit for the Abarth 500.

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Esseesse

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