Posts Tagged ‘debut’

Abarth at the 2010 Paris International Motor Show

Tuesday, September 14th, 2010

Carlo Abarth loved to call himself a “creator of cars that are tuned, not prepared”. It was not by chance that his first commercial success came with a tuning kit for the Fiat Topolino launched at the beginning of the 1950s. Since then, the Abarth brand philosophy has remained the same: to convert special items into extraordinary products.

Bolstered by the success of the recent conversion kits (one Abarth 500 in three is converted using the official kit), Abarth has expanded its range by launching the world premiere of the esseesse kits for the new Abarth 500C and Abarth Punto Evo models in Paris. These are designed to improve performance, handling and safety without having to sacrifice the car’s low emissions and fuel consumption.

The stand will host two esseesse cars that perfectly illustrate the spirit of Abarth tuning, encapsulating substance and unassuming good looks: in accordance with brand tradition and market requirements, Abarth cars are a mix of sporty yet elegant looks and safe driving experience, yet always with sporty performance levels.

Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is in fact capable of 180 HP with truly thrilling performance levels: maximum torque of 270 Nm at 3000 rpm, top speed of 216 km/h and acceleration from 0-100 km/h in just 7.5 seconds. The esseesse kit for the 500C turns the scorpion-branded convertible into a genuine open-topped sports car: 160 HP, maximum torque of 230 Nm, top speed of 209 km/h and acceleration from 0-100 km/h in just 7.6 seconds.

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is exhibited with a Campovolo Grey body, named after the airfield, still operational today, that is located opposite the company’s historic headquarters in Corso Marche, Turin. This was where the young Karl Abarth used to buy paint for his cars, the very same Campovolo grey shade used for aircraft. In detail, the Abarth Punto Evo on show combines this particular colour with an Abarth band in the body shade and 18’’ alloys in a special titanium-coloured esseesse design. Inside, the car features Abarth Corse by Sabelt seats in black leather with a distinctly sporty design and an Abarth Blue&MeTM MAP satellite navigation system complete with telemetrics developed with Magneti Marelli.

More detail about the Abarth Punto Evo esseesse kit is available here: Abarth Punto Evo esseesse.

Abarth 500C esseesse

The Abarth 500C esseesse on the other hand, comes with an elegant Campovolo grey and Pista grey two-tone livery with a white chromatic liner, an element that divides and at the same time combines the two ‘souls’ of the car: the elegance of a cabriolet above and the out-and-out sporty performance of the esseesse kit below. The 500C esseesse is exhibited with an original Record Monza exhaust silencer (dual mode with variable counterpressure) that enhances the engine sound above 4000 rpm and, as on the Punto Evo, with an Abarth Blue&MeTM MAP satellite navigation system with telemetrics.

The Abarth 500C esseesse

The Abarth 500C esseesse

More detail about the Abarth 500C esseesse is available here: Abarth 500C esseesse.

These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of igniting the passion of thousands of motorists with a taste for challenge, performance and Italian style. In the words of the advertising slogan “More power to your senses”, on an Abarth car all your senses are stimulated to the maximum. The perception is further amplified by the two kits that guarantee even more driving performance and adrenaline: all in all, the Abarth conversion kits represent empowerment taken to its highest levels.

The Parisian stage also offers an opportunity to admire some new products created for the Abarth 500 saloon: the stand will exhibit a model in the new Record Grey shade, with tobacco coloured leather interiors and super-sporty 17’’ alloys with 5 diamond shaped spokes against an anthracite background. This mixture of sportiness and good looks is inspired by the heritage of a brand that will once again satisfy customers who seek a high-performance car that is also elegant.

Abarth 500 in Record Grey

Abarth 500 in Record Grey

The Paris Motor Show is also an opportunity to take a look at the two pillars of the Abarth business model: roadgoing cars and the world of racing. To date, approximately 1600 Abarth 500C and nearly 1300 Abarth Punto Evo cars have been sold: these numbers bear witness to the warm welcome extended to these two cars and will certainly contribute to the already excellent results recorded since the brand was relaunched. Suffice to say that since 2007 the brand has enjoyed continual growth, as evidenced by sales of nearly 28,000 for the Abarth Grande Punto and Abarth 500 models in addition to approximately 6000 performance kits designed for the two models.

The Abarth 695 Tributo Ferrari has also met with great success. This is the fastest and highest performing road-going 500 ever, arising out of a joint venture between Abarth and Ferrari, based on shared values that include a passion for performance, a racing soul, attention to detail and Italian style. This numbered and limited special series has been marketed from July and has already notched up more than 600 orders; more than half of which are from countries such as United Kingdom, France and Germany.

The Abarth 695 "Tributo Ferrari"

These sales successes have been partly made possible by the extraordinary network of dealers and official tuning shops, an organisation that is unique in its field and is extending to other international markets such as Israel, Rumania, Cyprus, Lebanon, Finland and Australia.

The growth in Abarth’s sporting activities was also constant in 2010, consolidating the brand’s presence both in rallies and on the track, in Italy and throughout Europe. As far as rallies are concerned, two official teams are competing with success in the Italian Championship with Abarth Grande Punto S2000 cars, while the RALLY version of the Abarth 500 has led to the advent of the Abarth 500 Rally Selenia Trophy. Track activities have also met with great success. The tried and tested single-make Abarth 500 Selenia Italia and Abarth 500 Selenia Europe trophies have been joined this year by a championship reserved for single-seater Formula Aci-Csai-Abarth cars with the intention of allowing young drivers to show their mettle at the wheel of an experience-building single-seater car at an accessible price. In 2011, great expectations surround the debut of the single-seater car in Europe, with the Formula Abarth European Championship.

Last but not least, Abarth returns to the Paris International Motor Show with a stunning stand where major world débuts mingle with tried and tested models to underscore – yet again – the brand’s unique position on the international motoring stage. The design idea that inspired the space is simplification: the architecture does not use a language to interpret the brand but acts as a foundation to enhance its values. Abarth and its world take centre stage and the brand exhibits itself to the public in all its pureness and simplicity, in its maximum essence. This approach focuses the attention on the three new Abarth cars, positioned in an extensive space with three areas of light; a huge LED display representing the central element of the scenery forms an ideal backdrop for the cars. Technical drawings of Abarth engineering are ideally exhibited under a glass floor, visible to all, as used to happen with cars when their rear bonnet lids were partially raised.

New 500 Abarth debuts at Geneva

Tuesday, February 19th, 2008

Just released are the first official pictures of the new 500 Abarth – a high performance version of the Fiat 500 city car which went on sale in the UK last month. The 500 Abarth will make its international public debut at the Geneva Motor Show in March.

New 500 Abarth

New 500 Abarth

The new car was developed by Fiat Group Automobiles Style Centre in the spirit of the legendary Fiat 500 Abarth of the 1960s, and is powered by a Fire 1.4 16v petrol Turbo engine, which delivers a maximum of 135 bhp at 5,500 rpm, and peak torque of 206 Nm (152 lb.ft) at 3,000 rpm in ‘Sport’ mode, while in ‘Normal’ mode, torque is reduced to 180 Nm (132 lb.ft) at 2,500 rpm. This smooth and responsive new engine is also environmentally compatible. Like the Fiat 500 from which it is derived, the new 500 Abarth meets future Euro 5 emissions legislation.

New 500 Abarth

New 500 Abarth

The dramatic styling is not a mere exercise in interpretation, as the 500 Abarth optimises aerodynamic behaviour, reducing drag and increasing high speed stability, while the sideskirts also improve the Cd figure. Inside, the 500 features special instrumentation, with the addition of an analogue gauge to measure turbo pressure. An LED telltale that optimises gear changes by lighting up at the appropriate moment, is also incorporated.

New 500 Abarth

New 500 Abarth



  • 4 cylinders in line, 4 valves per cylinder, 1368 cc
  • Power output: 135 bhp at 5,500 rpm
  • Peak torque in SPORT mode: 206 Nm (152 lb.ft) at 3,000 rpm
  • ‘Drive-by-wire’ accelerator control, without mechanical connection
  • Turboboost by IHI variable geometry turbo


  • 5-speed gearbox
  • Dual cable external gearbox control

Suspension and steering

  • MacPherson layout at front with anti-roll bar
  • Torsion beam axle with anti-roll bar
  • Ground-hugging sporty stance
  • Dualdrive electric power steering, with SPORT mode


  • Floating ZPH 4.1.2 front calliper, piston diameter 54 mm
  • Ventilated front brake discs, diameter 284 x 22 mm
  • Floating CII 34 rear calliper, piston diameter 34 mm
  • Solid rear brake discs, diameter 240 x 11 mm


  • Standard: Aluminium alloy rim 6.5″ x 16″ – Tyres: 195/45 R16
  • Optional: Aluminium alloy rim 7″ x 17″ – Tyres: 205/40 R17

Abarth at the 32nd Italian Motor Show in Bologna

Wednesday, November 28th, 2007

For the first time at the Bologna Motor Show, the reborn Fiat Abarth marque makes a comeback with its own dedicated stand of powerful visual impact which, in line with its relaunch philosophy, was designed to highlight innovation using a fresh, up-to-date language, with leading-edge technology and refinement in the smallest details.

Abarth at the 32nd Italian Motor Show in Bologna

Abarth at the 32nd Italian Motor Show in Bologna

The galvanized steel floor and the ‘naked’ technology of the monitors provide an effective contrast to the luxurious shiny white environment, the mirrorlike effect of the large illuminated sign and the special chromed guardrails, evocative technical details delimiting the area of the boutique and the boundary of the stand.

The new traits of Abarth communication are there in all their powerful clarity: the “original” logo, extrapolated from the Abarth shield of the same size and identical top curve in large polished aluminium stands proud on the rear wall. A linear decoration picks up the white and red chequered motif, forever the finish line symbol in endurance competitions where Abarth has achieved outstanding success.

Abarth at the 32nd Italian Motor Show in Bologna

Abarth at the 32nd Italian Motor Show in Bologna

Abarth values and tradition are recaptured with discretion and a touch of hi-tech: the luxurious materials and coatings such as aluminium, carbon fibre, enamels and laquers enhance the exhibition area adding to the value of the exhibits: the Grande Punto Abarth S2000 and in world preview the Grande Punto Abarth with Kit “essesse”, which is the real novelty of the stand, placed on an inlaid pedestal reproducing a great polished stainless steel scorpion emphasizing power, technology and full pedigree.

With the official presentation of Kit “esseesse” on the Grande Punto Abarth – to be marketed with the formula of the historic ‘conversion box’ – the marque forcefully recalls the concept with which it achieved success back in ‘50s and ‘60s: creating small exclusive sports cars.

At the stand, elements of clear historic connotation intermingle endlessly with modern traits, thus inducing visual and perceptive stimuli of a technical and stylistic nature. Thanks to a unique photo-quality multimedia configurator, visitors are able to appreciate and almost touch the defining characteristics of the world of Abarth engineering. Moreover, 23 small LCD monitors show a number of short “viral videos” illustrating the distinctive features of the Scorpion in fresh, straightforward language.

In line with one of the leading concepts of the marque, namely authentic excitement and hands-on experience, the external test track of the Bologna Motor Show will host the Team Abarth with the Grande Punto S2000, winner of the Italian Rally Championship 2007. In the on-line competition also appearing in the official Abarth blog, 24 lucky winners will be selected to experience what it is like to be the \”navigator\” sitting beside the official drivers of the Abarth Competition Team. One of these will be superchampion Giandomenico Basso who, together with Mitia Dotta, has recently won the ItalianRally Championship 2007 – on the heels of the triumphant 2006 season in which he won both the European Championship and the Intercontinental Rally Challenge – again driving the Grande Punto Abarth S2000.

This event emphasizes the aim of the marque to be close to the fans all over the world who continually follow the Team Abarth competitions, and to make public opinion and the younger generations in particular, aware of the strategic importance of driving safety, accident prevention and road education in every developed society. Because sport driving pleasure always includes a “tankful” of safety in terms of vehicle control and knowledge of one’s own limits.

Without forgetting that standard production Abarth cars incorporate all active and passive safety electronic devices currently available, including the ESP (Electronic Stability Program) system which cuts in limit driving conditions when vehicle stability is at risk, helping the driver to maintain control of the vehicle. Besides, on Abarth cars it is not disconnectable: a further example of the extra care of the marque where safety is concerned.