Posts Tagged ‘motor show’

Abarth at the 2010 Paris International Motor Show

Tuesday, September 14th, 2010

Carlo Abarth loved to call himself a “creator of cars that are tuned, not prepared”. It was not by chance that his first commercial success came with a tuning kit for the Fiat Topolino launched at the beginning of the 1950s. Since then, the Abarth brand philosophy has remained the same: to convert special items into extraordinary products.

Bolstered by the success of the recent conversion kits (one Abarth 500 in three is converted using the official kit), Abarth has expanded its range by launching the world premiere of the esseesse kits for the new Abarth 500C and Abarth Punto Evo models in Paris. These are designed to improve performance, handling and safety without having to sacrifice the car’s low emissions and fuel consumption.

The stand will host two esseesse cars that perfectly illustrate the spirit of Abarth tuning, encapsulating substance and unassuming good looks: in accordance with brand tradition and market requirements, Abarth cars are a mix of sporty yet elegant looks and safe driving experience, yet always with sporty performance levels.

Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is in fact capable of 180 HP with truly thrilling performance levels: maximum torque of 270 Nm at 3000 rpm, top speed of 216 km/h and acceleration from 0-100 km/h in just 7.5 seconds. The esseesse kit for the 500C turns the scorpion-branded convertible into a genuine open-topped sports car: 160 HP, maximum torque of 230 Nm, top speed of 209 km/h and acceleration from 0-100 km/h in just 7.6 seconds.

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is exhibited with a Campovolo Grey body, named after the airfield, still operational today, that is located opposite the company’s historic headquarters in Corso Marche, Turin. This was where the young Karl Abarth used to buy paint for his cars, the very same Campovolo grey shade used for aircraft. In detail, the Abarth Punto Evo on show combines this particular colour with an Abarth band in the body shade and 18’’ alloys in a special titanium-coloured esseesse design. Inside, the car features Abarth Corse by Sabelt seats in black leather with a distinctly sporty design and an Abarth Blue&MeTM MAP satellite navigation system complete with telemetrics developed with Magneti Marelli.

More detail about the Abarth Punto Evo esseesse kit is available here: Abarth Punto Evo esseesse.

Abarth 500C esseesse

The Abarth 500C esseesse on the other hand, comes with an elegant Campovolo grey and Pista grey two-tone livery with a white chromatic liner, an element that divides and at the same time combines the two ‘souls’ of the car: the elegance of a cabriolet above and the out-and-out sporty performance of the esseesse kit below. The 500C esseesse is exhibited with an original Record Monza exhaust silencer (dual mode with variable counterpressure) that enhances the engine sound above 4000 rpm and, as on the Punto Evo, with an Abarth Blue&MeTM MAP satellite navigation system with telemetrics.

The Abarth 500C esseesse

The Abarth 500C esseesse

More detail about the Abarth 500C esseesse is available here: Abarth 500C esseesse.

These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of igniting the passion of thousands of motorists with a taste for challenge, performance and Italian style. In the words of the advertising slogan “More power to your senses”, on an Abarth car all your senses are stimulated to the maximum. The perception is further amplified by the two kits that guarantee even more driving performance and adrenaline: all in all, the Abarth conversion kits represent empowerment taken to its highest levels.

The Parisian stage also offers an opportunity to admire some new products created for the Abarth 500 saloon: the stand will exhibit a model in the new Record Grey shade, with tobacco coloured leather interiors and super-sporty 17’’ alloys with 5 diamond shaped spokes against an anthracite background. This mixture of sportiness and good looks is inspired by the heritage of a brand that will once again satisfy customers who seek a high-performance car that is also elegant.

Abarth 500 in Record Grey

Abarth 500 in Record Grey

The Paris Motor Show is also an opportunity to take a look at the two pillars of the Abarth business model: roadgoing cars and the world of racing. To date, approximately 1600 Abarth 500C and nearly 1300 Abarth Punto Evo cars have been sold: these numbers bear witness to the warm welcome extended to these two cars and will certainly contribute to the already excellent results recorded since the brand was relaunched. Suffice to say that since 2007 the brand has enjoyed continual growth, as evidenced by sales of nearly 28,000 for the Abarth Grande Punto and Abarth 500 models in addition to approximately 6000 performance kits designed for the two models.

The Abarth 695 Tributo Ferrari has also met with great success. This is the fastest and highest performing road-going 500 ever, arising out of a joint venture between Abarth and Ferrari, based on shared values that include a passion for performance, a racing soul, attention to detail and Italian style. This numbered and limited special series has been marketed from July and has already notched up more than 600 orders; more than half of which are from countries such as United Kingdom, France and Germany.

The Abarth 695 "Tributo Ferrari"

These sales successes have been partly made possible by the extraordinary network of dealers and official tuning shops, an organisation that is unique in its field and is extending to other international markets such as Israel, Rumania, Cyprus, Lebanon, Finland and Australia.

The growth in Abarth’s sporting activities was also constant in 2010, consolidating the brand’s presence both in rallies and on the track, in Italy and throughout Europe. As far as rallies are concerned, two official teams are competing with success in the Italian Championship with Abarth Grande Punto S2000 cars, while the RALLY version of the Abarth 500 has led to the advent of the Abarth 500 Rally Selenia Trophy. Track activities have also met with great success. The tried and tested single-make Abarth 500 Selenia Italia and Abarth 500 Selenia Europe trophies have been joined this year by a championship reserved for single-seater Formula Aci-Csai-Abarth cars with the intention of allowing young drivers to show their mettle at the wheel of an experience-building single-seater car at an accessible price. In 2011, great expectations surround the debut of the single-seater car in Europe, with the Formula Abarth European Championship.

Last but not least, Abarth returns to the Paris International Motor Show with a stunning stand where major world débuts mingle with tried and tested models to underscore – yet again – the brand’s unique position on the international motoring stage. The design idea that inspired the space is simplification: the architecture does not use a language to interpret the brand but acts as a foundation to enhance its values. Abarth and its world take centre stage and the brand exhibits itself to the public in all its pureness and simplicity, in its maximum essence. This approach focuses the attention on the three new Abarth cars, positioned in an extensive space with three areas of light; a huge LED display representing the central element of the scenery forms an ideal backdrop for the cars. Technical drawings of Abarth engineering are ideally exhibited under a glass floor, visible to all, as used to happen with cars when their rear bonnet lids were partially raised.


The Abarth Punto Evo esseesse

Tuesday, September 14th, 2010

The Abarth Punto Evo esseesse kit allows the 1.4 16v Turbo MultiAir power unit to achieve a maximum power of 180 HP (132 kW) at 5750 rpm and in Sport mode, a maximum torque of 270 Nm at 3000 rpm. The result is truly thrilling performance: top speed is 216 km/h with acceleration from 0-100 km/h in just 7.5 seconds. Even once the kits have been installed, the CO2 emissions guaranteed by the MultiAir remain unchanged (142 g/km) to ensure that the car maintains its Euro 5 compliance.

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse

Consistent with Abarth’s concept of performance tuning in utmost safety, the esseesse kit includes perforated, ventilated front disc brakes (diameter 305 mm x 28 mm), perforated rear disc brakes (diameter 264 mm x 11 mm), high performance front brake pads, front and rear Koni shock absorbers with FSD valve, specific red springs set lower than those on the original car, Abarth esseesse 7” x 18” ET39 alloy wheels painted white or titanium, combined with 215/40 ZR18 tyres.

The make-up of the conversion kit for the Abarth Punto Evo is completed by a special “powered by BMC” air filter, an Abarth silencer with twin tail pipes, and esseesse badges for the engine cover and tailgate.

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse

The esseesse Kit for the Abarth Punto Evo is due to go on sale from December in all European markets.


The Abarth 500C esseesse

Tuesday, September 14th, 2010

The kit for the Abarth 500C tunes the 1.4 16v Turbo T-Jet power unit to achieve a maximum power of 160 HP (117 kW) at 5750 rpm and in Sport mode, a maximum torque of 230 Nm at 3000 rpm with the performance of an out-and-out sports car: top speed is 209 km/h with acceleration from 0-100 km/h in just 7.6 seconds. As with the Punto Evo, the 500C maintains its Euro 5 compliance even once the kit has been installed, with CO2 emissions equal to 151 g/km.

The Abarth 500C esseesse

The Abarth 500C esseesse

Safety is always the focus with Abarth tuning, as evidenced by the upgrading of the braking system and adjusted ride: the esseesse kit for the 500C includes perforated, ventilated front disc brakes (diameter 284 mm x 22 mm), perforated rear disc brakes (diameter 240 mm x 11 mm), high performance front brake pads, front and rear Koni shock absorbers with FSD valve, specific red springs set lower than those on the original car, Abarth esseesse 7” x 17” ET35 alloy wheels painted white or titanium, combined with 205/40 ZR17 tyres.

The conversion kit for the Abarth 500C also includes four sensors to record correct tyre pressure, a special “powered by BMC” air filter and esseesse badges for the engine cover and tailgate.

The Abarth 500C esseesse

The Abarth 500C esseesse

The esseesse kit for the Abarth 500C is due to go on sale from October in all European markets.


Grande Punto Abarth “SuperSport”

Monday, February 23rd, 2009

A special Grande Punto Abarth “SuperSport” is making the scene at Geneva, garbed in Airfield Gray paintwork – the same colour sported by the Scorpion’s historic race cars and, as the story has it, taken from the planes based next to the brand’s original headquarters – enlivened by a racing-inspired livery.

Grande Punto Abarth "SuperSport"

Grande Punto Abarth

Equipped with a 16-valve 1.4 litre engine pumped up to deliver 180 horsepower, with a wrenching 270 Nm peak torque at speeds as low as 3000 revs, the Grande Punto Abarth “SuperSport” racing version hits a top speed of 215 km/h and accelerates from 0 to 100 km/h in only 7.5 seconds. In addition, a variable back-pressure dual-mode exhaust system enhances engine sound, producing a distinctive throaty roar over 4000 rpm. With performance features like these, there can be no doubt that this is a car whose whole heart and soul is in racing.

Performance also benefits from a number of changes that the “esseesse” kit makes in ride height and trim attitude, giving the car a more solid stance with firmer, shorter springs, 215/40 R18 tires and specially designed 7.5 J X 18 alloy wheels. The kit puts the car into a real sprinter’s crouch, dropping its roll center by 20 mm. Just as important, the brake system features cross-drilled discs all round, together with high-performance front brake pads.

On the inside, the show car boasts Sabelt Abarth Racing leather-upholstered seats – lightweight and track-approved, as befits the car’s sporting spirit – and the Abarth Blue&MeTM MAP satellite navigator with telemetry capabilities developed with Magneti Marelli. This innovative device provides four different functions. The first – Monitoring – displays the main in-car parameters (engine rpm, vehicle speed, engaged gear) acquired and transferred by the Blue&Me system to the PND Portable Navigation Device via Bluetooth. The Track function, accessible if the driver is on one of the circuits stored on the device’s SD memory card, displays a set of additional information such as the car’s location on the track (provided by GPS) and lap times. The third function – Configuration – makes it possible to store telemetric data for a route and associate them with a personalized session identified by the driver’s name, circuit and date. Stored information can be easily retrieved and analyzed later with the fourth, Analysis, function.


Abarth at the 2008 Bologna Motor Show

Wednesday, December 10th, 2008
Abarth at the 2008 Bologna Motor Show

Abarth at the 2008 Bologna Motor Show

Abarth is using the 2008 Bologna Motor Show mainly to show off its new 500 Abarth Trophy (Trofeo Abarth 500), with a 600-square-metre temporary outside structure that showcases the preparation of the 500 Abarth Assetto Corse.

Abarth at the 2008 Bologna Motor Show

Abarth at the 2008 Bologna Motor Show

The Grande Punto Abarth and 500 Abarth Esseesse models will both be present, and on 11 December, the Grande Punto Abarth S2000 will also make an appearance.

In addition, there’s the usual host of Abarth accessories and merchandise, large-screen configurators for the road-going models, and even a pair of Abarth Powerplay Extreme desktop PCs and the Yamaha FZ1 Abarth Assetto Corse Concept Bike.

Abarth at the 2008 Bologna Motor Show

Abarth at the 2008 Bologna Motor Show


Abarth at the Paris International Motor Show

Tuesday, September 23rd, 2008

It is only a few months since the 500 Abarth was launched, but there is no stopping Abarth & C. S.p.A. as they bring several more new products to the Paris Motor Show. The major new developments include a world preview of the “esseesse” kit for the 500 Abarth, the Assetto Corse Abarth and a new collection of technical equipment produced in partnership with Basic Net (owner of the prestigious Kappa, Robe di Kappa, Superga and K-way brands).

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Esseesse

In particular, the spotlight will be on the “esseesse” kit for the 500 Abarth, which evokes the glorious history of the Scorpion. Carlo Abarth always concentrated his efforts on developing the performance of standard-production cars, but it was only after a meeting with Vittorio Valletta (President of Fiat from 1946-1966) that the conditions were put in place for development of the famous conversion kit. In 1958, the year in which Abarth & C. Spa was recognised as a solid international company, an important agreement was sealed which allowed Abarth & C. to use the semi-finished bodyshells of cars on which they could design their conversions using special parts.

This link to a major car manufacturer allowed the company, based in Corso Marche (Turin) to develop and fine-tune its preparation of small vehicles. Carlo Abarth’s aim was to design a simple, standardised performance enhancement technique so that any workshop, mechanic or even the customer himself could fit the parts to their vehicles.

The new Abarth – underlining its desire to carry on the historic work of Abarth & Co by bringing it up to date – now brings us the first conversion kit dedicated to the 500 Abarth. The whole concept of the Paris stand is based on car preparation, with the presentation of the 500 Abarth “esseesse” kit and the Assetto Corse Abarth version. The public will be able to see the various levels of Abarth “empowerment”, through which everyone can find their ideal performance level. From the entry-level car, the range continues with a specific kit, through to the “assetto corse” racing set-up which represents the ultimate Abarth performance.

Original and extremely eye-catching, the display area is characterised by those elements of the Scorpion philosophy that have made it so unique and popular worldwide: the tough spirit, speed, and an innate desire to win.

Compared to previous shows, nothing has changed as far as the brand’s distinctive identity is concerned: the colour red, a great passion for cars, the red and white chequered flag used to signal the end of endurance races (the competitions in which Abarth has notched up its greatest achievements), and the yellow and red shield with the black scorpion, representing the stinging zodiac sign of this mechanical genius. The beautiful polished white floor only adds to the dynamic look of the stand, while the materials and finishes almost fade into the background in order to show off the car and the kits – the real protagonists of the stand.

Fiat 500 Abarth Assetto Corse

Fiat 500 Abarth Assetto Corse

500 Abarth and the “esseesse” kit are sharing the Paris stage with another star: the 500 Abarth Assetto Corse, to represent the coming together of two worlds: racing and ordinary road driving. Each draws strength from the other in a mix of past and present, the historic and the contemporary, tradition and technology – an integral part of the Abarth story. The stand also makes room for technology, with interactive features like the car configurator so that visitors can view the different versions of each model. The parts look so real you can almost reach out and touch them. There is also a series of interactive screens which brings the Abarth world to life: a way to discover, hear and share that empowerment – the capacity to make a normal product into something outstanding – which makes Abarth unique.

Paris is the perfect opportunity to really find out about the world of Abarth preparation which is already proving to be a great hit with the “Assetto” and “esseesse” kits available for the Grande Punto Abarth 1.4 Turbo T-Jet 155 CV. Over 600 kits have been sold in just a few months. The distribution network, unique in its class and steadily growing, has been a key factor in achieving these significant results. The European target has been achieved, with 100 dealers now operating in Italy, Germany, the United Kingdom, France, Switzerland, Austria, the Netherlands, Greece, Belgium, Portugal, Spain and Poland. There are 100 official converters and about 200 workshops. By year-end Abarth will make its début in non-European markets, first of all in Japan which is keenly awaiting the Scorpion’s arrival.


Fiat 500 Abarth Esseesse to be unveiled next month

Monday, September 22nd, 2008

A post appeared on the Abarth blog today with the news that the Esseesse kit for the new 500 Abarth will be shown in public for the first time at the Paris Motor Show, which opens on 4th October.

The post also mentions the Assetto Corse, which we’d already blogged about earlier, and Google interestingly translates as “Racing Trim.”

There are also a couple of new pictures of the 500 Abarth Esseesse:

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Assetto Corse

Fiat 500 Abarth Assetto Corse


Abarth at the 32nd Italian Motor Show in Bologna

Wednesday, November 28th, 2007

For the first time at the Bologna Motor Show, the reborn Fiat Abarth marque makes a comeback with its own dedicated stand of powerful visual impact which, in line with its relaunch philosophy, was designed to highlight innovation using a fresh, up-to-date language, with leading-edge technology and refinement in the smallest details.

Abarth at the 32nd Italian Motor Show in Bologna

Abarth at the 32nd Italian Motor Show in Bologna

The galvanized steel floor and the ‘naked’ technology of the monitors provide an effective contrast to the luxurious shiny white environment, the mirrorlike effect of the large illuminated sign and the special chromed guardrails, evocative technical details delimiting the area of the boutique and the boundary of the stand.

The new traits of Abarth communication are there in all their powerful clarity: the “original” logo, extrapolated from the Abarth shield of the same size and identical top curve in large polished aluminium stands proud on the rear wall. A linear decoration picks up the white and red chequered motif, forever the finish line symbol in endurance competitions where Abarth has achieved outstanding success.

Abarth at the 32nd Italian Motor Show in Bologna

Abarth at the 32nd Italian Motor Show in Bologna

Abarth values and tradition are recaptured with discretion and a touch of hi-tech: the luxurious materials and coatings such as aluminium, carbon fibre, enamels and laquers enhance the exhibition area adding to the value of the exhibits: the Grande Punto Abarth S2000 and in world preview the Grande Punto Abarth with Kit “essesse”, which is the real novelty of the stand, placed on an inlaid pedestal reproducing a great polished stainless steel scorpion emphasizing power, technology and full pedigree.

With the official presentation of Kit “esseesse” on the Grande Punto Abarth – to be marketed with the formula of the historic ‘conversion box’ – the marque forcefully recalls the concept with which it achieved success back in ‘50s and ‘60s: creating small exclusive sports cars.

At the stand, elements of clear historic connotation intermingle endlessly with modern traits, thus inducing visual and perceptive stimuli of a technical and stylistic nature. Thanks to a unique photo-quality multimedia configurator, visitors are able to appreciate and almost touch the defining characteristics of the world of Abarth engineering. Moreover, 23 small LCD monitors show a number of short “viral videos” illustrating the distinctive features of the Scorpion in fresh, straightforward language.

In line with one of the leading concepts of the marque, namely authentic excitement and hands-on experience, the external test track of the Bologna Motor Show will host the Team Abarth with the Grande Punto S2000, winner of the Italian Rally Championship 2007. In the on-line competition also appearing in the official Abarth blog, 24 lucky winners will be selected to experience what it is like to be the \”navigator\” sitting beside the official drivers of the Abarth Competition Team. One of these will be superchampion Giandomenico Basso who, together with Mitia Dotta, has recently won the ItalianRally Championship 2007 – on the heels of the triumphant 2006 season in which he won both the European Championship and the Intercontinental Rally Challenge – again driving the Grande Punto Abarth S2000.

This event emphasizes the aim of the marque to be close to the fans all over the world who continually follow the Team Abarth competitions, and to make public opinion and the younger generations in particular, aware of the strategic importance of driving safety, accident prevention and road education in every developed society. Because sport driving pleasure always includes a “tankful” of safety in terms of vehicle control and knowledge of one’s own limits.

Without forgetting that standard production Abarth cars incorporate all active and passive safety electronic devices currently available, including the ESP (Electronic Stability Program) system which cuts in limit driving conditions when vehicle stability is at risk, helping the driver to maintain control of the vehicle. Besides, on Abarth cars it is not disconnectable: a further example of the extra care of the marque where safety is concerned.