Posts Tagged ‘Paris’

Abarth at the 2010 Paris International Motor Show

Tuesday, September 14th, 2010

Carlo Abarth loved to call himself a “creator of cars that are tuned, not prepared”. It was not by chance that his first commercial success came with a tuning kit for the Fiat Topolino launched at the beginning of the 1950s. Since then, the Abarth brand philosophy has remained the same: to convert special items into extraordinary products.

Bolstered by the success of the recent conversion kits (one Abarth 500 in three is converted using the official kit), Abarth has expanded its range by launching the world premiere of the esseesse kits for the new Abarth 500C and Abarth Punto Evo models in Paris. These are designed to improve performance, handling and safety without having to sacrifice the car’s low emissions and fuel consumption.

The stand will host two esseesse cars that perfectly illustrate the spirit of Abarth tuning, encapsulating substance and unassuming good looks: in accordance with brand tradition and market requirements, Abarth cars are a mix of sporty yet elegant looks and safe driving experience, yet always with sporty performance levels.

Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is in fact capable of 180 HP with truly thrilling performance levels: maximum torque of 270 Nm at 3000 rpm, top speed of 216 km/h and acceleration from 0-100 km/h in just 7.5 seconds. The esseesse kit for the 500C turns the scorpion-branded convertible into a genuine open-topped sports car: 160 HP, maximum torque of 230 Nm, top speed of 209 km/h and acceleration from 0-100 km/h in just 7.6 seconds.

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse

The Abarth Punto Evo esseesse is exhibited with a Campovolo Grey body, named after the airfield, still operational today, that is located opposite the company’s historic headquarters in Corso Marche, Turin. This was where the young Karl Abarth used to buy paint for his cars, the very same Campovolo grey shade used for aircraft. In detail, the Abarth Punto Evo on show combines this particular colour with an Abarth band in the body shade and 18’’ alloys in a special titanium-coloured esseesse design. Inside, the car features Abarth Corse by Sabelt seats in black leather with a distinctly sporty design and an Abarth Blue&MeTM MAP satellite navigation system complete with telemetrics developed with Magneti Marelli.

More detail about the Abarth Punto Evo esseesse kit is available here: Abarth Punto Evo esseesse.

Abarth 500C esseesse

The Abarth 500C esseesse on the other hand, comes with an elegant Campovolo grey and Pista grey two-tone livery with a white chromatic liner, an element that divides and at the same time combines the two ‘souls’ of the car: the elegance of a cabriolet above and the out-and-out sporty performance of the esseesse kit below. The 500C esseesse is exhibited with an original Record Monza exhaust silencer (dual mode with variable counterpressure) that enhances the engine sound above 4000 rpm and, as on the Punto Evo, with an Abarth Blue&MeTM MAP satellite navigation system with telemetrics.

The Abarth 500C esseesse

The Abarth 500C esseesse

More detail about the Abarth 500C esseesse is available here: Abarth 500C esseesse.

These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of igniting the passion of thousands of motorists with a taste for challenge, performance and Italian style. In the words of the advertising slogan “More power to your senses”, on an Abarth car all your senses are stimulated to the maximum. The perception is further amplified by the two kits that guarantee even more driving performance and adrenaline: all in all, the Abarth conversion kits represent empowerment taken to its highest levels.

The Parisian stage also offers an opportunity to admire some new products created for the Abarth 500 saloon: the stand will exhibit a model in the new Record Grey shade, with tobacco coloured leather interiors and super-sporty 17’’ alloys with 5 diamond shaped spokes against an anthracite background. This mixture of sportiness and good looks is inspired by the heritage of a brand that will once again satisfy customers who seek a high-performance car that is also elegant.

Abarth 500 in Record Grey

Abarth 500 in Record Grey

The Paris Motor Show is also an opportunity to take a look at the two pillars of the Abarth business model: roadgoing cars and the world of racing. To date, approximately 1600 Abarth 500C and nearly 1300 Abarth Punto Evo cars have been sold: these numbers bear witness to the warm welcome extended to these two cars and will certainly contribute to the already excellent results recorded since the brand was relaunched. Suffice to say that since 2007 the brand has enjoyed continual growth, as evidenced by sales of nearly 28,000 for the Abarth Grande Punto and Abarth 500 models in addition to approximately 6000 performance kits designed for the two models.

The Abarth 695 Tributo Ferrari has also met with great success. This is the fastest and highest performing road-going 500 ever, arising out of a joint venture between Abarth and Ferrari, based on shared values that include a passion for performance, a racing soul, attention to detail and Italian style. This numbered and limited special series has been marketed from July and has already notched up more than 600 orders; more than half of which are from countries such as United Kingdom, France and Germany.

The Abarth 695 "Tributo Ferrari"

These sales successes have been partly made possible by the extraordinary network of dealers and official tuning shops, an organisation that is unique in its field and is extending to other international markets such as Israel, Rumania, Cyprus, Lebanon, Finland and Australia.

The growth in Abarth’s sporting activities was also constant in 2010, consolidating the brand’s presence both in rallies and on the track, in Italy and throughout Europe. As far as rallies are concerned, two official teams are competing with success in the Italian Championship with Abarth Grande Punto S2000 cars, while the RALLY version of the Abarth 500 has led to the advent of the Abarth 500 Rally Selenia Trophy. Track activities have also met with great success. The tried and tested single-make Abarth 500 Selenia Italia and Abarth 500 Selenia Europe trophies have been joined this year by a championship reserved for single-seater Formula Aci-Csai-Abarth cars with the intention of allowing young drivers to show their mettle at the wheel of an experience-building single-seater car at an accessible price. In 2011, great expectations surround the debut of the single-seater car in Europe, with the Formula Abarth European Championship.

Last but not least, Abarth returns to the Paris International Motor Show with a stunning stand where major world débuts mingle with tried and tested models to underscore – yet again – the brand’s unique position on the international motoring stage. The design idea that inspired the space is simplification: the architecture does not use a language to interpret the brand but acts as a foundation to enhance its values. Abarth and its world take centre stage and the brand exhibits itself to the public in all its pureness and simplicity, in its maximum essence. This approach focuses the attention on the three new Abarth cars, positioned in an extensive space with three areas of light; a huge LED display representing the central element of the scenery forms an ideal backdrop for the cars. Technical drawings of Abarth engineering are ideally exhibited under a glass floor, visible to all, as used to happen with cars when their rear bonnet lids were partially raised.


Abarth at the Paris International Motor Show

Tuesday, September 23rd, 2008

It is only a few months since the 500 Abarth was launched, but there is no stopping Abarth & C. S.p.A. as they bring several more new products to the Paris Motor Show. The major new developments include a world preview of the “esseesse” kit for the 500 Abarth, the Assetto Corse Abarth and a new collection of technical equipment produced in partnership with Basic Net (owner of the prestigious Kappa, Robe di Kappa, Superga and K-way brands).

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Esseesse

In particular, the spotlight will be on the “esseesse” kit for the 500 Abarth, which evokes the glorious history of the Scorpion. Carlo Abarth always concentrated his efforts on developing the performance of standard-production cars, but it was only after a meeting with Vittorio Valletta (President of Fiat from 1946-1966) that the conditions were put in place for development of the famous conversion kit. In 1958, the year in which Abarth & C. Spa was recognised as a solid international company, an important agreement was sealed which allowed Abarth & C. to use the semi-finished bodyshells of cars on which they could design their conversions using special parts.

This link to a major car manufacturer allowed the company, based in Corso Marche (Turin) to develop and fine-tune its preparation of small vehicles. Carlo Abarth’s aim was to design a simple, standardised performance enhancement technique so that any workshop, mechanic or even the customer himself could fit the parts to their vehicles.

The new Abarth – underlining its desire to carry on the historic work of Abarth & Co by bringing it up to date – now brings us the first conversion kit dedicated to the 500 Abarth. The whole concept of the Paris stand is based on car preparation, with the presentation of the 500 Abarth “esseesse” kit and the Assetto Corse Abarth version. The public will be able to see the various levels of Abarth “empowerment”, through which everyone can find their ideal performance level. From the entry-level car, the range continues with a specific kit, through to the “assetto corse” racing set-up which represents the ultimate Abarth performance.

Original and extremely eye-catching, the display area is characterised by those elements of the Scorpion philosophy that have made it so unique and popular worldwide: the tough spirit, speed, and an innate desire to win.

Compared to previous shows, nothing has changed as far as the brand’s distinctive identity is concerned: the colour red, a great passion for cars, the red and white chequered flag used to signal the end of endurance races (the competitions in which Abarth has notched up its greatest achievements), and the yellow and red shield with the black scorpion, representing the stinging zodiac sign of this mechanical genius. The beautiful polished white floor only adds to the dynamic look of the stand, while the materials and finishes almost fade into the background in order to show off the car and the kits – the real protagonists of the stand.

Fiat 500 Abarth Assetto Corse

Fiat 500 Abarth Assetto Corse

500 Abarth and the “esseesse” kit are sharing the Paris stage with another star: the 500 Abarth Assetto Corse, to represent the coming together of two worlds: racing and ordinary road driving. Each draws strength from the other in a mix of past and present, the historic and the contemporary, tradition and technology – an integral part of the Abarth story. The stand also makes room for technology, with interactive features like the car configurator so that visitors can view the different versions of each model. The parts look so real you can almost reach out and touch them. There is also a series of interactive screens which brings the Abarth world to life: a way to discover, hear and share that empowerment – the capacity to make a normal product into something outstanding – which makes Abarth unique.

Paris is the perfect opportunity to really find out about the world of Abarth preparation which is already proving to be a great hit with the “Assetto” and “esseesse” kits available for the Grande Punto Abarth 1.4 Turbo T-Jet 155 CV. Over 600 kits have been sold in just a few months. The distribution network, unique in its class and steadily growing, has been a key factor in achieving these significant results. The European target has been achieved, with 100 dealers now operating in Italy, Germany, the United Kingdom, France, Switzerland, Austria, the Netherlands, Greece, Belgium, Portugal, Spain and Poland. There are 100 official converters and about 200 workshops. By year-end Abarth will make its début in non-European markets, first of all in Japan which is keenly awaiting the Scorpion’s arrival.


Fiat 500 Abarth Esseesse to be unveiled next month

Monday, September 22nd, 2008

A post appeared on the Abarth blog today with the news that the Esseesse kit for the new 500 Abarth will be shown in public for the first time at the Paris Motor Show, which opens on 4th October.

The post also mentions the Assetto Corse, which we’d already blogged about earlier, and Google interestingly translates as “Racing Trim.”

There are also a couple of new pictures of the 500 Abarth Esseesse:

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Esseesse

Fiat 500 Abarth Assetto Corse

Fiat 500 Abarth Assetto Corse